Stafford McDonald’s grand opening

What → When the Stafford McDonald’s opened up, the client wanted this new store to have plenty of signage that would last beyond the grand opening. I was tasked with creating pieces with a fun theme, carried throughout all applications, while still having messaging that would stand the initial opening. 

How → This project had a variety of applications needed – both print and digital. For pieces that were shorter term, like social posts, feather flags, direct mailer, messaging was focused around the exciting grand opening. Long term applications, window clings and the drive-thru wraps, were focused on downloading and using the McDonald’s App to further drive engagement. The base of the design was kept similar through all pieces, giving the whole store a new and exciting feeling.

Tools Used: Adobe Illustrator, Adobe Photoshop | Print Design, Social Design